The Disconnected Harvest: Africa's Untapped Potential
Africa's agricultural value chain is broken. Farmers lose up to 40% of their harvest due to inefficient market access, while consumers pay inflated prices due to multiple intermediaries.
Fragmented Markets
Farmers struggle to connect with buyers, leading to wasted produce and lost income opportunities.
Multiple Brokers
Too many middlemen inflate prices and reduce farmer profits, creating an inefficient value chain.
Price Hikes
Consumers pay unnecessarily high prices for produce due to the convoluted distribution system.
The Current System Is Failing Everyone
- Farmers lose up to 40% of their harvest value
- Produce passes through 5-7 intermediaries before reaching consumers
- Consumers pay 3-4x what farmers receive
- $48 billion in food is wasted annually across Africa
Janilink: Seamlessly Connecting Farmers, Traders, and Markets
Our platform creates direct connections between farmers and traders, streamlining the agricultural value chain while leveraging existing infrastructure for logistics.
Farmer
Lists produce on Janilink
Janilink
Connects and facilitates transactions between farmers and traders
Trader
Purchases directly from farmers
Logistics
Optimized transport and delivery
Consumers
Benefit from fresher, more affordable produce
35% Higher
Farmer Income
40% Less
Food Waste
25% Lower
Consumer Prices
A Transparent, Open Platform
Janilink is more than a marketplace—it's a complete ecosystem that brings transparency, efficiency, and fairness to African agriculture.
- Direct Connections
Farmers and traders connect directly, eliminating unnecessary middlemen
- Fair Pricing
Transparent pricing ensures farmers get fair value for their produce
- Optimized Logistics
Existing brokers become logistics partners in an efficient system
- Data-Driven Decisions
Market insights help farmers plan crops and traders forecast demand
Transparent
Fair & open pricing
Efficient
Optimized logistics
Empowering
Data-driven insights
Tailored Solutions for Every Stakeholder
Janilink provides specialized tools and benefits for each participant in the agricultural value chain.
Empowering Farmers
Sell directly, get fair prices, and reduce waste. Take control of your harvest and your future.
- List your produce and set your own prices
- Connect with traders looking for your specific crops
- Choose to deliver yourself or use our logistics network
- Access market insights to plan your crops
More Than a Platform: A Movement for a Thriving Africa
Janilink aims to create ripples of positive change across the entire agricultural ecosystem, empowering communities and building a sustainable future.
Empowered Farmers
Increased income, dignity, and sustainable livelihoods for agricultural producers.
Potential income increase
Efficient Markets
Reduced prices for consumers and significantly less food waste throughout the system.
Potential price reduction
Economic Growth
Boosting local economies, creating jobs, and stimulating agricultural innovation.
New jobs created
Food Security
Contributing to a more stable food supply and reducing vulnerability to shortages.
Reduction in food waste
Creating Sustainable Change
By connecting farmers directly to markets, Janilink is addressing the root causes of inefficiency in African agriculture, not just the symptoms.
Be the First to Experience Janilink!
We're launching soon and onboarding initial users for our beta program. Sign up to get early access, provide feedback, and be part of the agricultural revolution in Africa.
Cultivating a Sustainable Future for African Agriculture
We're not just building a platform — we're nurturing an ecosystem where every farmer, trader, and consumer can thrive.